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Wraparound messaging to children and young people

The e-Bug programme aims to reach every child and young person in all communities with messaging on infection prevention and control and antimicrobial stewardship in order to promote behaviour change in the antimicrobial and users of the future.

The Challenge

Antimicrobial resistance (AMR) is one of the biggest global health threats facing the world. It occurs when bacteria, viruses, fungi and parasites change over time and no longer respond to medicines, making infections harder to treat, and increasing the risk of disease, illness, and death.

If we do nothing, the World Health Organisation have predicted we will see 10 million deaths by 2050. The UK Government have created a 20 year vision to contain and control antimicrobial resistance.

The good news is that we can take action. By preventing infections and using antimicrobials appropriately, we can contain and control antimicrobial resistance.

Responding to Antimicrobial Resistance

The e-Bug programme supports UK Government efforts to respond to antimicrobial resistance by promoting public education on:

  • Preventing infection, including promoting good hygiene practices in homes, schools and communities
  • Understanding the symptoms and signs of infection and knowing when to self-care and when to seek professional advice
  • Knowing the risks and benefits of antimicrobials, and only taking them as and when directed by a healthcare professional

We do this by providing wrap around messaging to children and young people through their trusted information sources, including their schools, their parents and caregivers, and their community leaders.

International Partnership

The e-Bug Programme is an international partnership. We work closely with partners across countries to respond to their National Action Plans to contain and control antimicrobial resistance, by promoting context specific public education on preventing infections and responding to antimicrobial resistance. Find out more about the global e-Bug community by exploring this map.

Explore the partnership

History of the e-Bug programme

The e-Bug programme started in 2006, and was originally funded by the European Commission. Now operated by the UK Health Security Agency, the programme continues to be implemented across communities here in the UK and abroad.


The e-Bug programme was originally developed between 2006-2009 with funding from the European Commission. It had 10 associate partners and 8 collaborating partners.


An evaluation was commissioned to evaluate whether the programme was fit for purpose. The findings highlighted there was still a need for e-Bug, and that updates were required.


Educational resources were reviewed, updated, and expanded based on the findings of the evaluation. These resources were disseminated to over 20,000 schools across England.


A new website was developed to improve the accessibility of the resources and expand our offer to international partners.


A new website was improved to improve the accessibility of the resources and expand our offer to international partners.


A new educational platform was developed.